The packaging is a tool or a whole range of devices that protect the product itself and its environment from damage. Food packaging is vital. Today, there is fast food that is a must they be appropriately packaged. Besides, with the help of food packaging wholesalers, we can get the best products to wrap up our food.
The packaging in the food industry is essential because:
- It protects food from the harmful effects of the environment.
- It offers protection of food from dirt.
- Providing optimal conditions for their accounting and storage.
- The use of additional space for applying information and advertising to the consumer.
The packaging used for packaging products must meet several technical, economic, and aesthetic requirements. The container should have an attractive appearance, and its design should serve to nurture aesthetic tastes among consumers.
What is the packaging design for?
Bright, catchy packaging material tool for making the buyers be attracted to the product. At the design stage, colours, images, materials, printing, and finishing technologies are selected that will most effectively help the product and its manufacturer make themselves known.
In addition to the appearance, it is also essential to consider the design of the package. Why is this needed? The goods in packaging must be convenient to transport and use.
How does packaging affect sales?
As numerous studies show, most purchases in stores are carried out spontaneously. On average, users read up to 7 words while shopping. The purchase is more affected by colours, packaging shapes, and brand awareness. That’s why good packaging is needed.
There are several simple ways to increase sales with its help:
– Create something original that others do not have
– Put several items in one gift box
– Take care of the premium look
– Demonstrate the product itself using transparent packaging
– Use environmentally friendly materials
– Increase your information content, let the buyer know the features of your product
Thus, packaging today performs not only a protective function. It serves to promote the brand, inform the buyer, allow you to verify the authenticity of the product, and attract additional customers. Therefore, only professionals should be involved in its creation. Look for the renowned food packaging wholesalers who will ensure that you get the best packaging product for your food.
Types of packaging material:
Glass- Products from this material are absolutely safe and environmentally friendly. They are used to store alcoholic and non-alcoholic drinks, dairy and sour-milk products, sauces, ketchup, etc. Glass jars and bottles provide reliable protection of the product from the aggressive effects of oxygen and microflora, and dark glass also from sunlight.
Metal- Containers made of tin, aluminium, other metals, and their alloys are most widely used in the packaging of canned food. It reliably protects goods from mechanical stress and oxidation.
Paper and cardboard- These materials are lightweight, compact, and environmentally friendly. They are used for the production of labels, wrapping paper, paper bags, glasses, plates, cardboard boxes, and boxes. The paper and cardboard are used for packaging the fast-food industry.