In recent times, there has been a lot of hype around integrating social media with the business website as the brands have realized that social media platforms present massive growth opportunities. Especially Instagram as a social media platform has been popular among the brands and businesses to leverage it for their marketing and conversion efforts.
So, here we have presented a perfect solution to integrate Instagram with the website through an Instagram widget to channelize the benefits from social media to the website. So, let’s get started with it.
What Is An Instagram Widget?
Let’s initially understand what does it mean by the Instagram widget?
An Instagram widget is a digital tool that lets you collect and curate content from Instagram into a feed using hashtags, handle, tags, mention, etc. and embed this Instagram feed on the website. Instagram is one of the most popular social media platforms when it comes to benefiting the brands as firstly it has over a billion monthly active users and half a billion daily active users which is a massive marketplace. Along with that, the Instagram widget presents a lot of opportunities for the brands by adding branding content, diverse customizations, content moderation, rights management, and much more. So, here we have listed the best benefits of embedding Instagram content on the website through an Instagram widget.
Benefits Of Embedding Instagram Widget On Website
- Content Stream Creation
Content on your website is the most important element as it helps in delivering the information that the users are looking for and it helps them engage with the website. Integrating the Instagram widget to the website will help you create a constant content stream for your website. You can easily curate the most relevant and valuable content on your website. The content curation will help in saving time and resources on continuous content creation where you can easily curate content whenever you need it. It will also ensure original, fresh, and unique content access to your website. This is a cost-effective and simple way to manage your content and reduce your investments in content creation.
- Social Proof Building With UGC
Instagram is a platform that has a huge influence on users and most of the content shared on it is user-generated content which is highly valuable for the brands and their website. User-generated content is the content that users or existing customers have shared about the brand and its products and services based on their real experiences and reviews.
So, this makes it highly authentic, reliable, and trustworthy for potential customers helping them in making their purchase decisions. Therefore, with the Instagram widget, you can curate and display the most valuable UGC on your website. The tool will let you curate UGC effectively using hashtags or mentions giving you the opportunity to leverage it on your website.
- Boost User Engagement With Visuals
Instagram has massive amounts of visual content, in fact, most of the content on Instagram is in visual form i.e. images or videos. Visual content is known to be more engaging, attractive, and memorable. So, curating and displaying the best and most captivating visual content from Instagram to your website will ensure that users are engaged in the content and get maximum exposure to the brand and its products & services.
Besides, the user engagement on the website is a key success metric for the website’s performance and it is positively related to the improvement in conversion rate.
- Improve Search Engine Performance
Search engines are like the engine to drive your website car so it is essential that you keep it optimized and managed properly along with the best fuel to maintain efficiency and effectiveness. So, the integration of Instagram content on a website helps you increase website engagement and that is the key to improving SEO performance where engagement also increases the website dwell time. It also leads to reducing the bounce rate that leads to better search engine results ranking and more impressions. This will undoubtedly help you increase the website traffic and more conversion possibilities.
- Increase Conversions & Revenue
Conversion rate is the biggest challenge and the most important objective for most of the brand and business websites. An Instagram widget can hugely help you in improving your website conversions. The benefits like increased website organic traffic, higher user engagement, more informative and interactive content, building brand awareness, showcasing the brand’s social proof, etc. will all lead to a better conversion rate. For example – showcasing user-generated content like user reviews or UGC galleries can help in increasing conversions by up to 60% and even 90% of the user’s trust UGC while making online purchases.
Instagram as a platform has immense potential to grow a brand’s website performance and returns on investments. Besides, it will also help in strengthening your Instagram presence as well. So, after understanding these benefits of the Instagram widget and immense growth opportunities, it is time for you to assess and integrate an Instagram widget to your website. The integration of Instagram widget with the website is easy, simple, and hassle-free and you can also measure your widget performance with in-built analytics & more growth opportunities.