The evolution of technology has led to the rise of digital marketing, which might not come as a surprise for most people in the business industry. Well, the number of digital agencies working around the world is a clear indication of the potential, and benefits of digital marketing for e-commerce businesses.
Today, there is an ever-increasing number of consumers looking for their desired products or services over the internet, and the best way to attract such massive market goes through services from a digital agency. Well, according to Forbes, over 80% of consumers worldwide research about services or products they are looking for through online channels. Another report by Tech Crunch states that online shopping is hitting the 80% mark, across the globe. Even if half of these estimates are taken, then also the online consumer market makes up a huge lucrative marketplace for e-commerce businesses to project their e-commerce businesses.
Today, more than ever e-commerce businesses are looking for a reputed digital agency that can deliver results for them. It is estimated that the total budget for digital marketing in the US will be about $332 billion by 2021. This is enough to reflect the significance and potential of digital marketing services for small and medium e-commerce businesses.
Here are some top benefits why your business needs to leverage of pros of digital marketing:
A powerful marketing form
Digital marketing is a powerful platform with the potential to transform the way e-commerce businesses interact with customers. It offers e-commerce businesses a whole new approach to interact, and engage customers with a customized, and targeted approach, enhancing the revenue stream for your business.
A Cost-Effective Medium
Well, when it comes to cost-effectiveness, none beat the value of digital marketing. It is one of the most affordable, and management form of marketing, especially suited for small e-commerce businesses. For instance, as a small business owner, you might find it almost impossible to compete with large e-commerce businesses for ad space. However, with the power of an effective digital agency implying the right digital marketing tactics, you can easily achieve a big market projection with a limited budget.
For instance, consider you are a small business owner in Auckland looking to project your business to 1,000 people. Now, you’ll need over $50 in direct emailing cost and nearly $30 for TV ads cost. However, you can easily reach your marketing target through a Bigcommerce Web Design Agency and that can cost you as low as $3.
Not to forget there are various hidden costs associated with traditional marketing, whereas, there is no hidden cost when you deal with a digital agency Auckland. You can have your monthly contract with the suitable digital agency Auckland, and rest assured for maximum visibility, and optimum reach for your business.
What’s the measure of success for a marketing campaign?
Well, while it may be difficult to have tangible results depicting the success of your traditional marketing investment (you’ll only be able to know the results over time), digital marketing offers discreet, and quantifiable values to measure your marketing campaign’s success. The digital agency Auckland whom you hired for the campaign should be able to produce tangible information on a monthly or bi-monthly basis. This report will include all the numbers that matter to your business success. It also enables business owners to review their current marketing strategy and deduce hidden patterns in numbers, and strategize their future marketing campaign accordingly.